Powering the future of fragrance personalisation
Aimee is a real-time fragrance creation engine that formulates perfumes based on customers unique emotional and sensory associations with scent.
Specialising in fragrance
Fragrance preference is highly subjective and it can be challenging to help customers find the right perfume.
Our conversational AI helps to craft their own fragrances by discussing their mood, personality and preferences to create an accurate profile. This profile is then interpreted by our fragrance algorithm to generate informed recommendations or create an entirely new fragrance product.
Our technology
Backed by a PhD in Machine Learning and a curiosity for the intersection of beauty and technology, Aimee’s founder, Dr Sameh Meghri, created Aimee’s GenAI algorithm to help consumers find the right beauty products.
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Aimee is a platform Powered by GenAI. It continuously analyses consumer data and iterates it’s algorithm to create personalized products and recommendations. It uses a proprietary dataset collected since 2021, drawn from over 11,000 users, to create personalized fragrance matches.
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Using natural language processing (NLP) and machine learning, Aimee has been trained to match an individual’s emotions, mood, and identity with a selection of fragrance notes from thousands of available scents.
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As consumers engage with the platform, Aimee analyses their shopping behaviour and preferences to create an informed customer profile. Using GenAI, their emotions, preferences and personality traits are paired with informed beauty and fragrance recommendations.
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Customers can create and customise hyper-personalised beauty products tailored to their needs and preferences. Using GenAI, Aimee can generate unique products tailored to a user which it manufactures on-demand in real time.
Boost conversion
Personalised recommendations can increase conversion rates by up to 8%.
Improve engagement
77% of consumers are willing to pay more for a brand that offers a personalised customer experience.
Deeper insights
The Aimee platform collects and provides accurate insights into user needs and behaviours.
Get in touch
To learn more about our product or request a demo, leave your contact details and a member of our team will reach out to you.